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Friday
Apr112014

Is Your App/Game Addictive Enough to Make Money?

While no one can know for sure when a video, app, or game is going to go viral (or at least perform well), there are some elements to keep in mind that can help steer your efforts in the right direction, and increase your chances of success.

Eric Reiss, CEO and Content Strategist at The FatDUX Group, has compiled a list of 18 elements that are bound to help you out. Though your product does not have to have all of these, the more you have, the greater your product's "true value" will be for your users.

Foundation

Concept

  • Affordable – Is your app free? That’s pretty affordable. If it’s not free – is it value for money?
  • Useful – Think Evernote, or an app that turns a picture into a Fax. I don’t use it often, but I need to have it. Games don’t fit here. Unless it’s something like Lumosity.
  • Easy to adopt – Is your app easy and effortless to understand and use? As easy as Instagram? A good test is to try it out on your parents; if it's easy enough for them to understand, chances are it's easy enough for the majority of users out there as well.

Conditions

  • Business critical (you need it for work) – Accounting software would be appropriate here. Games would not.
  • Addictive – Games aren’t business critical, but they are addictive. Facebook is also addictive, as is Pinterest.
  • Intrinsic value – Is it something that makes you want to master it? Email is a good example here – think "Inbox Zero" (keeping well organized and your mind clear; effective email management can lead to better mental function and productivity.)

Communication

Platform

  • User showcase area – Blogging, Pinterest, Tumblr, LinkedIn, Dribbble, etc. allows you to show off individual's work/preferences/etc. Peoplel ike being able to make things their own.
  • Conduit approach – Does your service enable something else to happen? (i.e. Buffer, which places your posts on various social platforms at the optimal time for your audience. It’s not a final place, but facilitates what's already used.)
  • Social system linking – Facebook, Twitter, Snapchat - can your users be social and connect with others?

Environment

  • Well-defined market – Fairly self explanatory, but games for kids is a great example of this
  • Multi-channel capability – Evernote is probably the best example if this, as they seem to be everywhere online and off.
  • Cross-channel conversion (especially with games here) – Disney does this well (alternative characters, versions, etc. you can buy, unlock, etc. to expand what they already have to work with.)

Monetization

Quick wins

  • Incentives – Dropbox is a great example. Getting your friends to join means you AND they get extra free space.
  • Rewards – Take these actions and get rewarded with points, coupons, virtual goods.
  • Cross-sales – Again, games do this well. Buy virtual goods or other premium games from inside the app.

Recurring revenue

  • Subscriptions – Media publications, like the NYTimes, have a subscription model now.
  • Upgrades – Premium service for Dropbox (example). Or provide to a user free once they supply you with certain number of revenue.
  • Scalability – Example, Etsy and other marketplaces that charge a small amount per transaction but make their money from scale.

Angry Birds has only 7 of these. Candy Crush Saga has 13. What does this tell us? Sometimes, your app just needs a really, really good sense of timing and luck. But for those of us who don't like to leave everything up to chance, there's the insight of Eric Reiss.

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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Response: Vitafirm
    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Response: renuvue serum
    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Response: Duplicell Reviews
    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Response: Vitafirm Reviews
    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Response: Miracle Skin
    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Response: Vitabella Review
    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Response: Cambogia Xt
    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Response: Diabacor
    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Response: RX Repair Reviews
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    Response: Neuro 3X
    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Response: HCA Max Review
    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Response: phytolyft Reviews
    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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    Is Your App/Game Addictive Enough to Make Money? - Blog - Mistero
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